Dyehard Fan Supply Appoints Former Belk, Inc. President John R. Belk to Company Board

WINSTON-SALEM, N.C. – Dyehard Fan Supply, the premier retail solutions provider for America’s top sporting events, venues and teams, has announced the appointment of John R. Belk to the company's Board of Advisors.

“We are very proud to welcome John to the Dyehard board. John brings deep expertise in the retail and merchandise space, and his strategic insight and guidance will be instrumental to growing this dynamic enterprise.”

Ben Sutton Dyehard Fan Supply Chairman

Belk served as President and Chief Operating Officer for Belk Inc. from 2004 to 2017, when he retired following the completion of the sale of the company to Sycamore Partners. Belk began as a management trainee in Greenville, N.C. and held roles in buying and merchandising as well as store management before joining company leadership in 2004. Belk operated 300 retail department stores across the southeastern United States, and in combination with Belk.com, the company generated approximately $4 billion in annual revenues.

Following his time with the department store chain, Belk established Milburn Services, a family office, and he also co-founded the real estate development company CCP in 2010 which invests in fill and adaptive reuse opportunities in the Carolinas and retail projects across the United States. Belk also serves on the Board of Directors for Bassett Furniture Inc.

Belk will work with Dyehard Fan Supply leadership to provide insight on the retail and wholesale industry and help guide strategic growth of the company.

About Dyehard Fan Supply

Dyehard Fan Supply is a turnkey sports retail solutions provider for some of America's top sporting events, venues and brands. With a focus on your brand, Dyehard leverages best-in-class practices to deliver a superior omni-channel buying experience to fans online, at-event, and inside your brick-and-mortar stores. Whether you're a fan of college or pro sports, teams or individual events, Dyehard Fan Supply is on the forefront of customer-focused concepts and innovative solutions designed to grow your retail business. Visit dyehardfansupply.com for more information.