'Cuse Athletics Partners with Dyehard Fan Supply

WINSTON-SALEM, NC — Syracuse University Athletics has a new official e-commerce merchandising partner for 2021 and beyond.

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Dyehard Fan Supply, an event and retail merchandise marketing and e-commerce company, will manage and operate shop.cuse.com, the official online store for Syracuse fans to shop for new and relevant merchandise in one online location, elevating the product assortment available to fans year-round.

"Our partnership with Dyehard Fan Supply will benefit our fans and followers by offering an upgraded overall fan experience with a focus on best-in class product assortments"

John Wildhack Syracuse University Director of Athletics

Dyehard will engage with our fans in creative ways to build relationships and extend beyond transactions. We look forward to the benefits this collaboration will bring moving forward.

Dyehard will be instrumental in providing the newest, on-trend merchandise collections for Syracuse while also keeping a pulse on hot-market opportunities that are unique to the Syracuse community locally, nationally and worldwide. Dyehard's commitment to fans offers a wide selection of quality merchandise at a variety of price points to meet demand. In addition, Dyehard has collaborated with Syracuse Athletics to create a new and exclusive private label, The Official Syracuse Orange Collection, only available at the official online store Shop.cuse.com.

"We're incredibly honored to have been selected as the official merchandising partner for Syracuse," said Dyehard CEO Scott Killian. "It's a great Power 5 brand and the Dyehard Fan Supply team is particularly excited about collaborating with Syracuse on the new private label program and executing on those micro-moments that create a true sense of community and relevance in and around the brand. We look forward to growing this partnership for years to come."