App State Partners with Dyehard Fan Supply

BOONE, N.C.–Appalachian State University has partnered with Dyehard Fan Supply, an event and retail merchandise marketing and e-commerce company, as the official e-commerce merchandising partner of App State Athletics.


Under this new agreement, Dyehard will manage and operate its new online store where App State fans can shop for new and relevant merchandise in one online location. Dyehard’s new ecommerce approach with App State can be credited to a strategic alliance with WMT, a boutique e-commerce engineering and technology firm and heavy hitter in the college digital space.

“App State Athletics continues to increase our brand reach while offering a world-class experience and product offerings to our dedicated fans.”

Spencer Bridges App State’s associate athletics director for marketing and licensing

“During this process, we sought to have an e-commerce partner that could harness the Mountaineer spirit, while executing a national brand growth strategy. We look forward to working with Dyehard and its talented team for many years.”

“We are thrilled that App State has entrusted us to manage this piece of their business.”

Scott Killian Dyehard CEO

In addition to representing App State, Dyehard also serves as the official merchandising partner for the University of Arkansas, Auburn University, the University of North Carolina, Columbia University, the BIG EAST Conference, Rutgers University, the University of Pittsburgh, Michigan State, Mississippi State, the West Coast Conference, Miami University, Iowa State, University of Connecticut, and the Fiesta Bowl.

Dyehard Fan Supply has handled merchandising programs for many of America’s most notable sporting events and organizations, including the Olympic Games, NBA Finals, World Series, Davis Cup tennis, MLB All-Star Games, America's Cup, the U.S. Open, the USTA Jr. Team Tennis & League National Championships, the TCS New York City Marathon, and numerous professional and college football championships and bowls.

“I’ve had first-hand experience working with Dyehard team, and I can assure App State fans that they can look forward to a best-in-class merchandising experience from a company that offers the highest standards of customer service in the industry.”

Ben C. Sutton, Jr. Chairman and managing partner of Teall Capital Partners and former IMG College chairman and CEO

“Since its formation in late 2017, Dyehard has written a completely new merchandising playbook for athletics programs and at a growing number of major sporting and professional programs.”

About App State Athletics

More than 400 student-athletes compete in 17 NCAA Division I varsity sports at Appalachian State University, and dedicated fans love to cheer them on. App State was a dominant force in the Southern Conference for more than 40 years before moving up in July 2014 to the Sun Belt Conference, one of 10 conferences that are members of the Division I Football Bowl Subdivision (FBS). Since moving up, the Mountaineer football team has won an unprecedented five bowl games in each of its first five eligible seasons and claimed four straight conference championships, while finishing the 2019 season as the No. 18-ranked team in college football. With conference titles in a variety of sports each year since the transition, App State studentathletes pursue daily comprehensive excellence in competition, academics and community involvement. All varsity teams compete in the Sun Belt Conference, except for field hockey (MAC) and wrestling (SoCon). For more, visit

About Teall Capital Partners

Teall Capital Partners is a privately held set of investments in innovative, high-growth-potential lifestyle brands and services. Teall invests in complementary organizations that collaborate to share thought leadership and leverage individual networks to realize greater value. Led by Founder and Chairman Ben C. Sutton, Jr., the Teall Capital management team includes several of the top executives that built and expanded four national market-leading businesses into a nearly billion-dollar enterprise in the college sports space: IMG College Media, IMG Seating, IMG College Licensing, and IMG Ticketing. Teall Capital leadership provides operating companies with access to expertise in corporate strategy, organizational management, culture and training, financial strategy, employee operations, recruiting, and legal diligence. Visit for more information.

About Dyehard Fan Supply

Dyehard Fan Supply is an omni-channel retail solutions provider for some of America’s top sporting events, venues, and brands. We develop omni-channel retail experiences that reinforce your brand and engage your fans. Dyehard leverages best-in-class practices to deliver superior shopping experiences online, at events and inside your brick & mortar stores. We collaborate with each of our partners to develop highly customized programs to match their unique location and marketing requirements. Whether you are a fan of college or pro sports, teams or individual events, Dyehard Fan Supply is on the forefront of customer-focused concepts and innovative solutions designed to grow your retail business. Our retail experts are committed to the highest standards of customer service and reliability in the industry. Visit for more information.