Anna Kolda, Dyehard Fan Supply SVP, Receives Sports Business Journal Game Changers Award

WINSTON-SALEM, N.C. – Anna Kolda, Senior Vice President of Business Development & Partner Management for Dyehard Fan Supply, has been selected by the Sports Business Journal for their Game Changers Class of 2022, which recognizes trailblazing female leaders in the sports industry. Dyehard is the premier retail solutions provider for America’s top sporting events, venues and teams.

Anna Kolda, Dyehard Fan Supply SVP, Receives Sports Business Journal Game Changers Award

“We are very proud of Anna for this significant achievement in her career. She is an influential, highly admired leader in our company and her customer-focused approach has led the business to 10x growth in new business partnerships since 2018.”

Wes Day Dyehard Fan Supply CEO

Kolda has worked in sports for over 15 years, beginning at ISP Sports, where she led world-class training and development programs for sports professionals, and ultimately, became Chief of Staff for the fast-growing multi-media company. As Chief of Staff, Kolda helped spearhead integration efforts for one of the largest mergers in the business of college sports when IMG College acquired ISP Sports in 2010.

Kolda was recruited to Dyehard in 2018, and she is part of a visionary leadership team that recognized the market need and opportunity to optimize sports and entertainment brands’ merchandising efforts by providing a more partnership-driven approach. Since Dyehard’s inception, Anna has combined her experience and relationships in sports marketing with a deep understanding of the merchandising side of sports to expand the company’s partnerships with college athletic departments and premier sports brands.

This week’s edition of the Sports Business Journal recognizes the 2022 Game Changers recipients, including Kolda, with a special profile, and she will be honored at the company’s annual Game Changers Conference this October.

Kolda is a graduate of Texas A&M and resides in San Antonio, Texas with her husband, Ian, and daughter Annie.

About Dyehard Fan Supply

Dyehard Fan Supply is a turnkey sports retail solutions provider for some of America's top sporting events, venues and brands. With a focus on your brand, Dyehard leverages best-in-class practices to deliver a superior omni-channel buying experience to fans online, at-event, and inside your brick-and-mortar stores. Whether you're a fan of college or pro sports, teams or individual events, Dyehard Fan Supply is on the forefront of customer-focused concepts and innovative solutions designed to grow your retail business. Visit for more information.