About us

Our management team has vast experience managing in-venue and e-commerce merchandising programs for countless high profile, large scale sporting events including the Olympic Games, Super Bowl, Final Four, NBA & NHL Finals, World Series, CFP National Championships, All-Star Games, the U.S. Open, Tough Mudder, New York City Marathon and numerous college Bowl Games. 

Meet the team

  • Scott Killian Chief Executive Officer

    Scott has over 25 years of experience in sports licensing and event merchandising. He founded FanBuzz in 1996 where he launched the first-ever online store for a college athletic department and pioneered the private label e-commerce and vertical manufacturing strategy now deployed by every major professional sports organization. He followed this with 12 years at Fanatics where he oversaw licensing and the launch of the Fanatics Apparel Brand. Most recently he launched the Fall Rush private label apparel brand at Follett, Inc.

  • Ryan O’Callaghan Chief Operating Officer

    Ryan is responsible for managing the financial functions, systems, reporting and the overall fiscal strategy of Dyehard Fan Supply.  His experience consists of more than 20 years serving in a variety of finance and accounting roles spanning several industries including retail, wholesale, manufacturing and financial services. Ryan received his B.S. in Accounting from Appalachian State and his MBA from the University of North Carolina in Greensboro. He is a licensed CPA in the state of NC

  • Yevgeniya Alexandrovna Yushkova (YAY) VP of Merchandising and Planning

    YAY offers extraordinary success in a series of executive level roles with multiple international companies throughout her career.

    These experiences have driven her to embrace diversity and appreciate various cultures worldwide, while always striving to offer innovative recommendations and ideas to partners.  Yushkova’s invaluable experiences and broad business range has created a history of developing successful process improvements that drive productivity, reliability, and client satisfaction with a focus on merchandising, product development and manufacturing, including over 18 years of hands-on experience building strategies and growth plans for private label initiatives. Those private label brands include omni-channel retail that have successfully delivered ROI in a short period of time for multibillion dollar companies such Cato and Follett.

    YAY brings to the table not only creative solutions, but also the ability to evaluate, identify, design and improve processes in order to secure a strong foundation for businesses to operate with close to zero waste and in the most optimal and economic way achievable.

    YAY is certified in Lean Six Sigma from the University of Southern California, has a Bachelor’s in Fine Arts in Studio Art from California State University of Long Beach, and an Associate’s Degree in Fashion Design from FIDM.

  • Anna Kolda New Business Development

    Anna leads all cross-company and firm operational efforts for new business. Hailing from ISP Sports, IMG College and WME|IMG she has nearly a dozen years of executive administrative and management team experience. She has a strong background in business development, project management, event planning and teambuilding with a proven ability to support operations and executive leadership through periods of fast-paced change and acquisition. Anna is a graduate of Texas A&M University.

  • Shannon Dennison VP of Finance

    Shannon is responsible for the accounting, financial reporting, and fiscal strategy of Dyehard Fan Supply. She has more than 14 years of accounting and finance experience in the aviation, real estate, and education industries as well as public accounting. As an entrepreneur herself, Shannon has owned a small business that specialized in REO property management accounting, where she worked with some of the nations top agents to maximize their ROI during the height of the market crash. She is a licensed CPA in the state of NC.

  • Bryan Cox

    Bryan leads all digital marketing efforts at Dyehard Fan Supply including paid social, search, email and organic marketing efforts. He has over 10 years experience working with start-ups and Fortune 500 companies, including two of his own brands. In addition to creating and executing marketing campaigns, Bryan also loves eCommerce strategy, and finding new and unconventional revenue streams to grow brands. Bryan studied Sports Management and Digital Marketing at the University of Dayton.