Omni-channel retail experiences that reinforce your brand & engage your fans

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Latest News

App State Partners with Dyehard Fan Supply

App State Partners with Dyehard Fan Supply

Professional Rodeo Cowboys Association Partners with Dyehard to Create New Merchandising Program

Professional Rodeo Cowboys Association Partners with Dyehard to Create New Merchandising Program

Dyehard Fan Supply Partners with Miami University

Dyehard Fan Supply Partners with Miami University

About Dyehard

Dyehard Fan Supply is a turnkey sports retail solutions provider for some of America’s top sporting events, venues and brands.

We develop omni-channel retail experiences that reinforce your brand and engage your fans. Dyehard leverages best-in-class practices to deliver superior shopping experiences online, at events and inside your brick & mortar stores. Rather than a cookie-cutter approach, we collaborate with each of our partners to develop highly customized programs to match your unique location and marketing requirements.

OUR PRINCIPLES

  • Experienced Leadership
  • Hassle-Free Shopping Experience
  • Best In Class Customer Service
  • Tailored E-Commerce Expertise
  • Customized Marketing Plans
  • Robust Product Mixes

What our partners are saying

“Dyehard’s partnership-driven approach has been well received by our staff and fans alike here at Auburn. Their dedication to bring in licensed product that resonates with our entire fanbase and their collaboration with our team to create ideas that engage our fans has proven to be successful.”

Allen Greene Director of Athletics

“The Dyehard Fan Supply staff are attentive, friendly and professional. They are ready to jump into new and creative ways of engaging fans, and alumni both in-venue and online. Our fans and teams feel very supported by the presence of in-venue merchandise sales and our online store is a site that we are proud to promote.”

Lori Burens Director of Licensing & Merchandising

“Rutgers is a proud partner of Dyehard Fan Supply, and the first! Dyehard has provided Rutgers Fans a first class shopping experience both online and in venue, as well as incredible support on site at our new Team Shop. We are excited to continue to elevate our partnership together every day with our partners in Dyehard.”

Lisa Tirrell Associate Athletic Director, Brand Marketing & Business Dev.

“We had three goals when we partnered with Dyehard Fan Supply; to have a more professional looking ecommerce website, to provide better variety to our fans, and ultimately to sell more merchandise. Not only has Dyehard upgraded our website, but they’ve also given our Team Store a more modern and well-merchandised look, made the game day sales operations more efficient.”

Brad Estes President

“Dyehard has done a fantastic job enhancing our onsite and online retail stores, and helped us remain nimble and focused on custom merchandise offerings and fan experiences.”

Clayton Hamilton Deputy AD / Internal Engagement, Finance & Capital Projects

Current Partners

Appalachian State

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Arizona Bowl

Arkansas Razorbacks

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Auburn Tigers

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BIG EAST Conference

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Columbia

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Cheez-It Bowl

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Uconn

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Iowa State

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Miami U

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Michigan State

Military Bowl

Mississippi State

Music City Bowl

North Carolina

Pitt Panthers

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Scarlet Knights

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WCC Conference

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Fiesta Bowl

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Phoenix Suns

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Phoenix Mercury

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Pro Rodeo

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Bike New York

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Churchill Downs

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Kentucky Derby

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Louisville City FC

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Preakness

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Belmont Stakes

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NYRA

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Tough Mudder

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Triple Crown

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US Open

USTA

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Winston-Salem Open

NY City Half Marathon

NY City Marathon