Dyehard Fan Supply has built a management team made up of retail professionals with over 100 years combined experience. Over the past three decades, our leadership group has managed countless high profile, large scale events, highlighted by the U.S. Open, Tough Mudder, New York City Marathon and multiple Bowl Games.
In that time, we have built long lasting relationships by showing our ability to adapt and develop standards and procedures that have allowed us to continue to show year over year increases despite a challenging economic climate. Dyehard is committed to the highest standards of service and reliability in this industry.
CEO, Dyehard Fan Supply
A veteran to the industry, Rex Hough was appointed Chief Executive Officer of Dyehard Fan Supply in December 2017. During the past 27 years, Rex has served in leadership capacities in college athletics and beyond with a record of driving sales, building high performance teams, and creating new growth verticals. Rex is a proven college administrator, sports business executive, and business development strategist.
Executive Vice President, Northeast
Jim has three decades of merchandise production and retail experience with more than 65 international sporting, live event, and entertainment properties with clients including Andrew Lloyd Webber, Paul Simon, the USTA and the New York City Marathon. Jim was a pioneer in the merchandising of Broadway shows including “Les Misérables,” “The Phantom of the Opera,” and “The Color Purple” and has spent the last 20 years developing a multitude of eCommerce programs.
Executive Vice President, Midwest
Ben brings almost 30 years of merchandising experience to the Dyehard team, including handling merchandising programs for sporting events including the 1984 Summer Olympic Games, the NBA Finals, the World Series, Davis Cup, the Kentucky Derby, the Preakness Stakes, the Belmont Stakes, the MLB All-Star Game, America’s Cup, University of Kentucky, University of Louisville, as well as professional football championships.
Executive Vice President, Southeast
John has nearly 30 years of global merchandise experience, representing over 50 festivals and sporting events around the world. His portfolio includes the World Series, 32 college athletic bowl games, Rutgers University and helping establish the retail category at Tough Mudder, whose sales grew triple digits during each of its first two seasons. John has also managed merchandising operations for the Valspar Championship, Tribeca Film Festival and the US Open.
Regional Vice President
A nationally recognized and respected college athletics marketing veteran, Jon boasts more than 15 years’ experience in administration and has been an innovator in the areas of ticket sales, customer service, fan experience, and strategic marketing partnerships. His ability to meet the evolving needs of partners, sponsors and fans alike has been paramount to his long-term business success.
Regional Vice President
Tyler brings more than 15 years of athletic administration, licensing, client management and business development experience to the Dyehard team. Tyler joined Dyehard in July 2018 after spending the last 13 years in a variety of client management roles at IMG College Licensing. During his tenure at IMG College Licensing, Tyler managed clients in the Southeast and Mid-Atlantic overseeing 11 of the 30 top revenue producing institutions in IMG College Licensing’s portfolio. During graduate school, Tyler began his career in the University of Tennessee Athletic Department Development Office.