Dyehard Fan Supply has built a management team made up of retail professionals with over 100 years combined experience.  Over the past three decades, our leadership group has managed countless high profile, large scale events, highlighted by the U.S. Open, Tough Mudder, New York City Marathon and multiple Bowl Games.

In that time, we have built long lasting relationships by showing our ability to adapt and develop standards and procedures that have allowed us to continue to show year over year increases despite a challenging economic climate.  Dyehard is committed to the highest standards of service and reliability in this industry.

Rex Hough

CEO, Dyehard Fan Supply

A veteran to the industry, Rex Hough was appointed Chief Executive Officer of Dyehard Fan Supply in December 2017. During the past 27 years, Rex has served in leadership capacities in college athletics and beyond with a record of driving sales, building high performance teams, and creating new growth verticals. Rex is a proven college administrator, sports business executive, and business development strategist.

Jim Decker

Executive Vice President, Northeast

Jim has three decades of merchandise production and retail experience with more than 65 international sporting, live event, and entertainment properties with clients including Andrew Lloyd Webber, Paul Simon, the USTA and the New York City Marathon.  Jim was a pioneer in the merchandising of Broadway shows including “Les Misérables,” “The Phantom of the Opera,” and “The Color Purple” and has spent the last 20 years developing a multitude of eCommerce programs.


Ben Erps

Executive Vice President, Midwest

Ben brings almost 30 years of merchandising experience to the Dyehard team, including handling merchandising programs for sporting events including the 1984 Summer Olympic Games, the NBA Finals, the World Series, Davis Cup, the Kentucky Derby, the Preakness Stakes, the Belmont Stakes, the MLB All-Star Game, America’s Cup, University of Kentucky, University of Louisville, as well as professional football championships.

John Knudson

Executive Vice President, Southeast

John has nearly 30 years of global merchandise experience, representing over 50 festivals and sporting events around the world. His portfolio includes the World Series, 32 college athletic bowl games, Rutgers University and helping establish the retail category at Tough Mudder, whose sales grew triple digits during each of its first two seasons. John has also managed merchandising operations for the Valspar Championship, Tribeca Film Festival and the US Open.