Dyehard Fan Supply has built a management team made up of retail professionals with over 100 years combined experience.  Over the past three decades, our leadership group has managed countless high profile, large scale events, highlighted by the U.S. Open, Tough Mudder, New York City Marathon and multiple Bowl Games.

In that time, we have built long lasting relationships by showing our ability to adapt and develop standards and procedures that have allowed us to continue to show year over year increases despite a challenging economic climate.  Dyehard is committed to the highest standards of service and reliability in this industry.

Rex Hough

CEO, Dyehard Fan Supply

A veteran to the industry, Rex Hough was appointed Chief Executive Officer of Dyehard Fan Supply in December 2017. During the past 27 years, Rex has served in leadership capacities in college athletics and beyond with a record of driving sales, building high performance teams, and creating new growth verticals. Rex is a proven college administrator, sports business executive, and business development strategist.

Jim Decker

Executive Vice President, Northeast

Ben Erps

Executive Vice President, Midwest

John Knudson

Executive Vice President, Southeast