Dyehard Fan Supply has built a management team made up of retail professionals with over 100 years combined experience. Over the past three decades, our leadership group has managed countless high profile, large scale events, highlighted by the U.S. Open, Tough Mudder, New York City Marathon and multiple Bowl Games.
In that time, we have built long lasting relationships by showing our ability to adapt and develop standards and procedures that have allowed us to continue to show year over year increases despite a challenging economic climate. Dyehard is committed to the highest standards of service and reliability in this industry.
CEO, Dyehard Fan Supply
A veteran to the industry, Rex Hough was appointed Chief Executive Officer of Dyehard Fan Supply in December 2017. During the past 27 years, Rex has served in leadership capacities in college athletics and beyond with a record of driving sales, building high performance teams, and creating new growth verticals. Rex is a proven college administrator, sports business executive, and business development strategist.
Ryan is responsible for managing the financial functions, systems, reporting and the overall fiscal strategy of Dyehard Fan Supply. His experience consists of more than twelve years serving in a variety of finance and accounting roles spanning several industries including retail, wholesale, manufacturing and financial services. Ryan received his B.S. in Accounting from Appalachian State and his MBA from the University of North Carolina in Greensboro. He is a licensed CPA in the state of NC.
Executive Vice President, Northeast
Jim has three decades of merchandise production and retail experience with more than 65 international sporting, live event, and entertainment properties with clients including Andrew Lloyd Webber, Paul Simon, the USTA and the New York City Marathon. Jim was a pioneer in the merchandising of Broadway shows including “Les Misérables,” “The Phantom of the Opera,” and “The Color Purple” and has spent the last 20 years developing a multitude of eCommerce programs.
Executive Vice President, Midwest
Ben brings almost 30 years of merchandising experience to the Dyehard team, including handling merchandising programs for sporting events including the 1984 Summer Olympic Games, the NBA Finals, the World Series, Davis Cup, the Kentucky Derby, the Preakness Stakes, the Belmont Stakes, the MLB All-Star Game, America’s Cup, University of Kentucky, University of Louisville, as well as professional football championships.
Executive Vice President, Southeast
John has nearly 30 years of global merchandise experience, representing over 50 festivals and sporting events around the world. His portfolio includes the World Series, 32 college athletic bowl games, Rutgers University and helping establish the retail category at Tough Mudder, whose sales grew triple digits during each of its first two seasons. John has also managed merchandising operations for the Valspar Championship, Tribeca Film Festival and the US Open.
Vice President – New Business Operations
Vice President – Marketing
Catherine is a marketing, branding and communications executive with strengths in leading brand strategies that align with corporate vision and driving marketing plans that meet business development goals and drive revenue. She most recently served as, Senior Vice President, Brand Development at IMG College with oversight of multiple divisions: Apparel and Non-Apparel, Retail Development, Brand Marketing, International Licensing and NCAA & Bowl Properties. With a Bachelor of Arts in Mass Communications from LSU and an Executive Education Certificate in Strategic Marketing from Emory University, Catherine brings over 23 years of experience that includes key roles at organizations such as Coca Cola’s Global Sports and Entertainment division, Russell Athletic/Spalding and the 1996 Olympics. In addition, she has a variety of brand relationships with the NCAA, Major League Baseball, College Football Playoff, NBA, WNBA, NFL, Major League Soccer, to name a few.
Vice President – Strategy & Operations
Ben is an experienced business strategist and entrepreneur with demonstrated performance of building a profitable consumer apparel company from the ground up, including brand strategy, product development, sourcing and purchasing, inventory management, retail and wholesale sales management, fulfillment operations, and customer service. Ben also has over 11 years of experience in the financial services industry, with senior level expertise in credit risk management and analysis. Ben is a graduate of the University of Virginia – Darden Graduate School of Business Administration and Dartmouth College.
Regional Vice President
A nationally recognized and respected college athletics marketing veteran, Jon boasts more than 15 years’ experience in administration and has been an innovator in the areas of ticket sales, customer service, fan experience, and strategic marketing partnerships. His ability to meet the evolving needs of partners, sponsors and fans alike has been paramount to his long-term business success.
Regional Vice President
Tyler brings more than 15 years of athletic administration, licensing, client management and business development experience to the Dyehard team. Tyler joined Dyehard in July 2018 after spending the last 13 years in a variety of client management roles at IMG College Licensing. During his tenure at IMG College Licensing, Tyler managed clients in the Southeast and Mid-Atlantic overseeing 11 of the 30 top revenue producing institutions in IMG College Licensing’s portfolio. During graduate school, Tyler began his career in the University of Tennessee Athletic Department Development Office.